In Kobe's first two "Genius" commercial spots you've seen Mamba play both Leonardo da Vinci and Wolfgang Amadeus Mozart. Today we release the third in a series of five spots for the new Zoom Kobe III, featuring KB as Albert Einstein. Can you find the zone in the fabric of space and time?

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Why is Einstein considered a Genius? Listen to Kobe talk about Albert's career accomplishments:

Finally, we've got some fun behind-the-scenes photos of Kobe getting prepared for his character, helping to direct scenes and more:

The fourth commercial in this series will be coming next week, so keep checking in!

Talk about the shoe and the Genius campaign in the KB24.com forums.